Anglo-American Speechwriting


Logos (logic) and pathos (emotion) are self-explanatory, but ethos is more elusive. Essentially, ethos means building a bond with the audience, so that the audience will trust the speaker and be receptive to the speaker’s message.

To illustrate, I gave two particularly appropriate examples, about 60 years apart, of how two very different British prime ministers used ethos when they addressed a joint session of the U.S. Congress.”


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Who will govern England if the Scots split?

Parliament All kinds of questions are being asked about what will happen if Scotland votes to leave the United Kingdom on September 18. How will the national debt and the North Sea oil and gas reserves be divided? What about fishing rights? Will Scotland be allowed to keep the pound? Where will the Royal Navy base its nuclear submarines, since they are not welcome in Scotland? What will the remainder of the United Kingdom do for a flag if the white cross of St. Andrew on a blue field is ripped from the Union Jack? Continue reading Who will govern England if the Scots split?