The National Academy of Sugar

Fale_-_Barcellona_-_194You might think an outfit calling itself an academy would be, you know, academic. But as Jon Stewart put it, the Academy of Nutrition and Dietetics is as much an academy as the “Pasteurized Prepared Cheese Product” called Kraft Singles is cheese.

The last time the academy was in the news, it was for taking an undisclosed amount of money from Kraft in exchange for giving Kraft permission to put the academy’s “Kids Eat Right” logo on Kraft Singles. When nailed for this, the academy denied that this amounted to putting a stamp of approval on Singles. What it really was, they claimed, was an ad for the academy’s Kids Eat Right initiative. If this were true, it would be the first time in the history of the world that an advertiser received money for placing an ad, instead of paying for it.

Continue reading The National Academy of Sugar