“Logos (logic) and pathos (emotion) are self-explanatory, but ethos is more elusive. Essentially, ethos means building a bond with the audience, so that the audience will trust the speaker and be receptive to the speaker’s message.
To illustrate, I gave two particularly appropriate examples, about 60 years apart, of how two very different British prime ministers used ethos when they addressed a joint session of the U.S. Congress.”
It’s harder to imagine a higher profile bungle than the Oscars Best Picture Award debacle that happened a few hours ago. The winner was announced as La La Land and that movie’s top team were busy accepting their award on the stage itself when they were told that Moonlight had won. So much #fakenews these days. It’s hard to keep up.
President Trump’s tweet bashing Nordstrom’s for dropping his daughter Ivanka’s line of products has been compared to the vitriolic 1950 letter that President Harry Truman sent to the music critic who panned his daughter Margaret’s singing. The comparison fails on at least two grounds.
The best indicator of the reverence that the British people had toward the monarchy at that particular moment in time was the eulogy that Laurence Olivier delivered on the death of George VI, Queen Elizabeth’s father, the previous year.